Home | Ask Your Question | Mortgage Glossary
Find me a lender for:  
Some File Naming Tricks for Your Online Home Based Business Web Pages By Mike Makler

Conventional Wisdom states you should use Sub-Directories to organize your web Pages. Unfortunately the Page Indexing Tools Penalize your Page Rankings when you Do this, Many of the Page Ranking Algorithms in use today deem that pages closed to your Root are of a Higher Value then pages that are further away from your root. If you have 2 Web Pages with the Exact same content (web1.html and web2.html) http://yourdomain.com/web1.html and http://yourdomain.com/articles/training/web2.html

All things being equal Web1 will have a higher ranking then Web2.html because Web1.html it is in the Root Directory.

As a Web Designer or a Home Based Business owner wearing a Web Designer Hat it seems you have 2 Choices, do what seems right and in many ways best and use a Pretty Directory Structure and Loose Ranking points or Throw out the Directory Structure and Gain Ranking Points. Many People Choose the Directory structure either because they don't know about the page Ranking Algorithms or they feel a strong need to be organized and are willing to sacrifice ranking points.

There is a 3rd Choice. You can use what we shall call a Pseudo Directory. A Pseudo Directory is a simple tool that you can use that will not only keep you organized but has the added bonus if used properly can actually increase your ranking points because you will have file names that are extremely optimized for the Page Ranking Bots.

A quick lesson on File Naming if you have 3 Web Pages with identical content and they are named page1.html,bathroom.html and Home-Repair-Bathroom.html which file do you think will have the Lowest ranking and The Highest Ranking for the phrase "Bathroom repair". Page1.html will be lowest ranked and Home-Repair-Bathroom.html will be the highest rank.

The Pseudo Directory takes advantage of this page naming structure to allow you to organize your Web Pages and still maximize your page ranking.

So you have a Web Page that is Promoting products and Services to Homeowners and Would be Homeowners. You want to build some content rich web pages using articles that you find and Reprint. Using the Conventional Method you would have a Directory Structure that looks like

root/articles/Home-Loan/file.html,
root/articles/Home-Repair/file.html and
root/articles/Home-Selling/file.html etc.

With the Pseudo Directory method you keep all your files in the root Directory you just name them using the Optimal naming rules. An Article on Roof Repair would be named home-repair-roof.html not roof.html. Similarly an article on Kitchen Repair would be named Home-Repair-Kitchens.html and on Bathroom repair would be named Home-Repair-Bathrooms.html

This next step is optional but it does have a few advantages and will help increase your page rank even more. Create a Table of Contents or Site Map for each Pseudo Directory. So continuing with the above example create a File called Home-Repair-Contents.html and list all the files that start Home-Repair.

Next (If you have more then 3 or 4 sub topics) Create a Page called Home-Contents.html where you have links to Home-Repair-contents.html and Home-Loan-contents.html and Home-Selling-contents.html ...


Mike Makler has been Marketing Online Since 2001 and has Built an Online Organization of over 100,000 members. You can see My Web Page Here and be sure and Subscribe to my Newsletter

http://www.ewguru.com/hbiz/viraltraffic.html




See Also:

Home Mortgages: Does It Ever Make Sense to Pay Points?
Interest rates on home mortgages are often quoted with and without points. A point equals one percent of the amount you are financing. This means that on a $150,000 mortgage, one point is $1500.00 and two points would be $3,000. These points are in addition to whatever other closing costs you might ... more...

Bad Credit? No Credit? Yeah, It's a Problem.
Many companies use the slogan "Bad Credit? No Credit? No Problem!" The truth is that it is in fact a problem and there is no easy way to correct it. It takes a lot of time and effort to obtain credit when you do not have any and even longer to fix bad credit. The first step to solving these ... more...

Check Your Stress Level Before You Book
You need to know your stress levels before you book a holiday. This quiz for evaluating stress originally surfaced in a Macmillan medical book in 1982 but in various forms it has been around for much longer. Basically what you need to know is whether you have been under too much stress in the past ... more...

Mortgage Points
If you have ever gone looking for quotes on a mortgage in order to find out just what a mortgage might cost you, you have probably had the term points thrown at you. So what are points?Each point is a fee and it is based on one percent of the total amount of the loan. There are a couple of ... more...


More on points...

Search More Info On:

  • Home Owner
  • Home Value
  • Should You Buy Points
  • Discount Points
  • Creit Repair
  • Your Search
  •  

    Shop For Your Mortgage Now!
    Shop For Your Mortgage Now!

    You'll be re-directed to Top-Lenders.com

    Want to Know Your Rate?
    Get Customized Mortgage Quote Instantly

     
    ExplainingMortgages © 2005 - 2009